Jim Thompson Farm aspires to serve as a hub that unites diverse Isaan lifestyles within a single locale. We aim to capture and perpetuate the rich heritage collectively crafted by past generations of Isaan inhabitants, functioning as a reservoir of knowledge for the succeeding Isan generation. Additionally, it welcomes individuals from various backgrounds who are captivated by the unique identity of the Isaan people, fostering a space for shared learning and appreciation.

We’ve categorized them into four groups: ‘Isan Culture,’ encompassing the distinct beliefs and spirituality of the Isan people, which vary across regions; ‘Art,’ portraying a lifestyle that places emphasis on aesthetics; ‘Craftsmanship,’ highlighting the skill and precision involved in the generations-old tradition of creating woven fabrics; and finally, ‘Agriculture,’ which narrates the Isan people’s historical and contemporary practices of living and eating in harmony with nature.

Jim Thompson Farm 2023 ‘A Love Letter To You’

This year’s event, themed ‘A Love Letter To You’ draws inspiration from the poignant song composed by Ajin Panchapak and beautifully sung by Manee Maneewan in 1967. The song, often overlooked in history, captures the essence of Isan during the Cold War era, reflecting nostalgia and shared emotions among the Isan people. Aligning with Jim Thompson Farm’s mission, the event aims to provide an authentic travel experience reminiscent of ‘Isan locals,’ fostering a unique identity that resonates with pride of the local people.

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